Trademarks of stores and services that were found in many a mid-century mall. The focus then was to provide a wide array of merchandisers under one roof. Tenants ranged from the upmarket "anchor" department store, fashion boutique or men's wear shop to the middle market 5 & 10 / variety store, pharmacy, grocery or cafeteria.

In this snapshot, and the two that follow,  we see typical mid-century shopping mall tenants. F.W. Woolworth (a.k.a. Woolworth's) operated stores in several malls built in the 1950s, '60s and '70s, including this installation at Tampa's WEST SHORE PLAZA SHOPPING CITY.
Photo from Malls Of America Blogspot

The Cherry Hill Grill was an adjunct of the Woolworth's 5 & 10 at New Jersey's CHERRY HILL MALL. Cafeterias and snack bars were a standard mall fixture before fast food restaurants and centralized mall food courts put them out of business in the 1980s.
Photo from http://paul-altobelli.com 

CHERRY HILL MALL included the Food Fair supermarket seen here. Unlike some mall-based supermarkets of the era, it had an entrance into the air-conditioned shopping concourse. Some "mall" grocery stores would have only exterior entries, while others were freestanding structures built in the periphery of the shopping complex. Supermarkets stopped being American mall tenants in the mid-to-late 1970s.  
Photo from http://pleasantfamilyshopping.blogspot.com